As the U.S. economy slowly dug itself out of the hole called “The Great Recession of 2008”, things still felt very tentative. Businesses were starting to bounce back, but by 2010, fears of a double dip recession were threatening to become a self-fulfilling prophecy. What people needed was a little confidence. It was time to kick this recession in the pants, using the classic military wake-up call Reveille as a rallying cry, to inspire small business owners to Start Booming.