Cannes Lions

BRAND SPOT

ANONYMOUS CONTENT, Culver City / CITIGROUP / 2012

Film

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Overview

Description

In Christian Loubek's "Accessories" spot, a woman uses her citibankcredit card to buy accessories for her and her boyfriend to go mountainclimbing. As the spot progresses we see her climbing to the top of a rockformation in Moab Utah.

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