An innovative digital application was specifically designed for this campaign.

Participants logged onto the Tweet&Shoot platform, dragged-and-dropped a tennis ball on a virtual on-screen tennis court, adjusting the position and trajectory of a three-shot combination to challenge Tsonga.

These selections were encoded into hashtags, sent via tweets to the social media-controlled robot connected to the Internet and Twitter via 3G. Fans could add a personal message to Tsonga.

May 23rd, Tsonga took the tennis court to take on Twitter users via the robot, which fired out fans’ shot combinations. A commentator read the accompanying tweets. The event was live streamed.

- Over 2,700 tennis fans participated, with people from all around the world challenging and encouraging Jo-Wilfred Tsonga.

- There were 5,865 tweets sent using the #tweetandshoot hashtag (25M impressions) and 183,600 views of Tweet & Shoot - which is 12 times the capacity of Roland-Garros’ Centre Court!

- There were 110 global pieces of press coverage of the event, including Creativity, Campaign, Brand Republic, Campaign Brief, Fast Company, Contagious, GQ.

- Tweet & Shoot was a first in sport and social media history, breaking technological boundaries.