By create an interactive gaming that echo to "SUNZI BING FA" (Art of War) - fully leverage and tie in Chinese culture; the well-designed interacting activity called "CGB Day- 36 Stratagems”, offering the white collars reasons to socially "@" and get in touch with others on Sina Weibo.

CGB Day- 36 Stratagems, “Which stratagems are you using today?” The 36 Stratagems are easily created as an interactive topic with qualities of viral mechanisms in place. Interaction among friends which help to spread the discounts and messages associated to CGB Day

Social Media:

- Famous weibo hosts with over 1 million fans on Sina promoting and actively participating.

- Imitate voices of celebrities on Friday to enhance impression of CGB Day (e.g. voice of Lin Chi-ling).

- Create a new game named Crazy Guess on WeChat (WhatsApp of China) which fused the factors and participating merchants of CGB Day.

- Online interactive participants: 4 million, an increase of 34% compared to last year’s campaign of the same time

- The campaign site’s average spending time is 250 second, an increase of 200% compared to last year’s campaign of the same time

- The campaign topic get hot discussion, 43.5 million weibo discuss CGB day and 3.6 million weibo discuss the 36 Stratagems.

- 100,000+ fans on WeChat- 20 times more than our original figure

- Many consumers go to the CGB’s union shop below the line.