The purpose of this entry was to develop hype and interest around the film 'Finding Nemo'. Targeted at kids and their parents, the campaign focused on the film's strongest assets: its characters. The site allowed users to immerse themselves in an adventure, taking them above and below the water's surface. It also featured a downloadable interactive desktop, where users could create their own virtual Great Barrier Reef. This included dragable characters with links to trailers and a release date countdown. The desktop is also an open communication channel to the audience's desktop, to which future content is being pushed.