Our idea leveraged another Chinese New Year tradition – luck and good fortune. We turned every bucket of KFC into a Golden Fortune Bucket.

Simply purchase a bucket of chicken, scan the QR code on the lid and then place everyone’s phones around the bucket. An animated chicken runs from phone to phone, laying lucky eggs containing rewards. Every spin was a win, with prizes including KFC vouchers and items to boost your luck, including red undies and solid gold roosters.

The Golden Fortune Bucket game was a web app. To play the game, users scanned a unique QR code on their KFC bucket lid with their mobile device. Between 2 and 6 players could take part in each game. Each player had 2 opportunities to ‘spin’ the wheel, which activated an animated chicken, which seamlessly ran from phone to phone around the bucket. As the chicken ran it laid eggs, which hatched to reveal prizes that could be instantly redeemed in-store. Some eggs also contained forfeits that users had to act out to entertain their friends.

The KFC Golden Fortune Bucket achieved its goal of boosting KFC sales during Chinese New Year.

75,986 buckets were sold during the campaign, 1,000 more per day compared to the same period the previous year, equal to a 54% increase.