The brief:To tell Audi clients about the new Audi Driving Experience courses to be held in Finland, and generate interest to achieve registrations for the course.The Idea: Have you ever driven through an email? No? Now, you can.

Experience the emotion and risks of driving on ice with this surprising email that clearly shows one of the skills you will master if taking the Audi Driving Experience course in Finland: Braking on ice.The Results:Emailing click rate: 69.92 %.The courses were a success. Inscriptions raised up to 80%, 2 weeks after launching the emailing.