Since [Peter Returns] was created as a brand PR film, we used the code ‘fairytale’ to win sympathy to the global audience. The brand PR film will be developed in a series, and [Peter Returns] will be its first. With the story of Captain Hook monopolizing the technology in Neverland, and Peter Pan fighting against him, Kia intended to deliver the brand vision [Boundless for all] by reflecting the brand image to the kind.