Objective: simply to have people click the banner and go to the service page.

Target group: Finnish consumers, visitors at www.soneraplaza.fi (one of the most popular Finnish portals).

Solution: the creative solution was a series (five different versions) of simple, 'game-like', entertaining expanding banners incorporated with sweepstakes (movie tickets for two etc) at the landing page.

Results: the banners were shown 10,944,561 times (total impressions) and clicked 179,731 times (total click-through).

This result in the average click-through rate of 1.64%, which is excellent in view of the average b-to-c ctr in Finland being about 0.2%.