Main messagePosti — the strong and easy IT solution partner for logistics.Starting points1. Eye-catching approach — envelope will be opened.2. Simplicity — IT solutions can be easy.

3. Humanity — partnership. 4. Interesting prize — ensures feedback.Action'Virtaa' (Logistics = the flow of material and data/IT solutions empower logistics).IT solutions are often considered to be complicated, hence the simple, yet interesting approach.

To receive the most feedback, everyone who replied was rewarded.The Internet was promoted as the main feedback channel as it let us describe the IT solutions in more detail. Personal IDs were used to access the site, facilitating replies.Each group received a customised letter.

Campaign elements- Direct mailing- Campaign page- Thank-you prize/enclosures

The goal was exceeded by more than 100% (pull-% 20.63 (goal: 10%)).

Our customers sent quality feedback and actively described their logistics needs, which helped the sales representatives in customer contacts. 73.3% wanted more information and to be contacted.The campaign was used to obtain an excellent amount of sales potential.Increased awareness of Logistics Services' IT solutions; reinforced image of Logistics Services as a provider of comprehensive logistics solutions.