Cannes Lions
JWT CHILE, Santiago / RED CROSS / 2010
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Many of the calls for help wouldn't have ended in tragedy, if the person had known First Aid.There are many instances where you can help by telephone, but there are many others, such as choking on a piece of meat, in which a call is just a waste of time.The Red Cross has a solution to this problem: First Aid Courses. Where, without being a doctor, one can learn to deal with this type of emergency situation.
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