The story is set around a woman who married the first guy she ever dated. It was a bad decision. In the film, we see the unhappy woman working on her computer, busily comparing all the financial loan options available to her on the Money hero website. Her lazy husband sits on the couch eating snacks and playing video games oblivious to her and the world. The woman looks at her husband and is reminded of the negative impact bad choices can bring. But with all the fresh financial options she has through Money Hero – a unique and efficient financial aggregator, at least she won’t make a bad choice when deciding on which loan is best for her. The amusing story is supported by an equally dry and inciteful narrator along with a succinct positioning line that reads: ‘Your first choice is not always your best choice.’