Every day in the UK, millions of people use Public Transport to get into work.Every day millions of people buy a newspaper. (Or pick up a free one.)They read it on the train or bus. Then, discard it. Put it on the back of their seat. In a luggage rack. On the floor.Every day, millions of people pick up newspapers someone else has already read. Licked their fingertips to turn the pages. Sneezed into.So that’s where we decided to put our advert.And tell them the shocking news: you can catch a virus from a newspaper someone else has touched.

Sales of First Defence Hand Foam went up 99%