Cannes Lions
TRIBAL WORLDWIDE, New York / MARS / 2017
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Description
Billy spots the new girl in school and falls for her instantly. Not knowing how to muster up the courage to introduce himself, he decides his 3Musketeers shine bar, which reads “You are awesome” could start the conversation for him. After a couple missed opportunities, he spots her at the end of the lunch table and decides this is the moment he’s been waiting for. He passes the bar through some friends, directed towards her. He is heartbroken when he looks up and she is gone. Feeling defeated, Billy mopes back to his locker, only to find that the girl has taken things into her own hands, letting him know she feels the same way, by taping the 3Musketeers wrapper to his locker and adding her own message. Trying to avoid screaming in excitement, Billy turns around and there she is. She extends her hand. Tiana and Billy finally meet.
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