Leading the creative process with Samsung:

As LOG magazine started to create a magazine solely using the Note 3, our campaign commenced with sharing the process on social media with the hashtag #itspossiblewithnote3.

We shared behind the scenes videos highlighting the magazine making process, including the most demanding challenges for LOG. A font was created entirely using the Galaxy Note 3, the cover shoot was taken with the device and proved print quality imagery as well as illustrations that were drawn with the Note 3 to add creative flair.

Alongside a printed magazine, a website and social media, the project was supported by mobile platforms through the interactive tablet application where readers could take their own cover photo. This innovative approach was also covered by one of Turkey’s most important advertising and marketing sources bigumigu.com.

Having used the Note 3, from texts to a cover shoot, illustrations, to the focus of special subjects, LOG magazine found its place on store shelves and increased their sales by 27%.

The magazine became popular among our target audience, tech enthusiasts, early adopters and mobile pioneers with 42,000 online LOG readers. We had created an innovative, global media first and reached a strategic and secondary audience. The creative activation received 264,209 social media shares and best of all, showed the true capabilities of the Galaxy Note 3.