The situation around branded entertainment in germany is pretty traditional. Every brand appearance must be headed as advertising. Most of the branded entertainment in germany sticks to traditional sponsorship formats or simple product placement.

During the event, the Vodafone LTE network was used to stream real-time data like the live GPS coordinates, speed, weather conditions as well as visual and auditory materials to our web platform and to interactive banners. Here, all the data was visualized live and interactively. Thus, the user digitally joined the high-speed catamaran and became part of the Mona Lisa.

Within the campaign period the Mona Lisa and Lasse generated more than 10 million leads to our target group. During the event the platform received up to 3000 impressions per minute with an average residence time of about 8 minutes.