Cannes Lions

First Steps

TBWA\CHIAT\DAY, New York / OCULUS / 2021

Film
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Overview

Entries

Credits

OVERVIEW

Execution

We open in a young woman’s POV, as she walks through the front door, feeds her dog, pushes her old gaming console aside, and picks up her new Oculus Quest 2 headset.

We’re instantly immersed in the worlds inside the Oculus Quest 2, and find ourselves living ?within iconic worlds, enjoying a spot of fishing, scaling a skyscraper, and finally landing in a battle royale.

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