Fisher & Paykel is New Zealand’s largest and longest-established design-led company. It is one of a handful of New Zealand companies developing consumer durables – at scale – for the global market.

EuroCucina is one of the world’s most important kitchen design exhibitions. For Fisher & Paykel, it was an opportunity to clearly articulate and differentiate itself from its competitors.

The stand was designed to showcase a breadth of new generation company products across categories at the same time deliver a unique visitor experience.

The experience was developed to present the company, its history and focus on refined, timeless design within a bigger provenance story – Designed in New Zealand.

EuroCucina is held annually in Milan, it is attended by influential companies looking to showcase product ranges and innovations to a discerning audience. For Fisher & Paykel, the approach was to create a memorable visitor experience through a uniquely New Zealand lens.

Place of origin was reinforced through a curated material palette and motion background featuring large scale New Zealand landscapes. It was extended through a unique food experience served on custom designed furniture. It included tastes of place – including: Kawakawa Tea, Noble Riesling Sherbert, Kiwifruit Shaved Ice and Manuka Honey Marshmallow.

The experience was operated by the Fisher & Paykel global design team, providing further insights into the design development process and brand.

Through creating strong links to origin and what that means to design approach and philosophy, it connects the organisations pioneering heritage with a future focused on developing human-centered design for the global marketplace.

Fisher & Paykels EuroCucina stand, a manifestation of F&P’s place in the world and approach to customer-centered design for a global marketplace, was a unique experience for its international audience.