When it comes to calories, there are two kinds of people – those who want to lose them and those who need them. To connect the two, Fitbit and Feeding America created FitForFood. A program that let Fitbit users donate the calories they burnt to people who actually need them – America’s Hungry. Burn a calorie. Give a calorie. It was that simple.

The campaign was launched through Fitbit’s and Feeding America’s social channels. We also partnered with Joel McHale, an American actor and writer, to spread the word about the initiative. The campaign got immediately picked up by the media, what resulted in articles in Fast Company, Huffington Post, Men’s Fitness, Glamour, The Drum and Refinery 29 and appearance on Today’s Show. In the end, 106,879 people signed up for the program and our goal of 1 billion calories was achieved in just 16 days.

In under 16 days, the FitForFood community burned 1 billion calories, which translated into 1.5 million meals for those in need. 106,879 people signed up. And people moved more! We surveyed our users during the program and learned that FitForFood was a motivator for them to be more active. 69.7% of users said they were more motivated to be active. 791 Average Active Calorie burned per user per day, that’s more than 640 calories more than the average Fitbit user’s calorie burn over the 16 day period. The campaign generated 35 million PR Impressions, including articles in Fast Company, Huffington Post, Men’s Fitness, Glamour, The Drum and Refinery 29 and appearance on Today’s Show.