Gyms are usually perceived as a place where you do weight training, workout hard and build muscles. Nautilus was caught in this image too, that it is a gym where you do weight training and build bodies. Nautilus wanted to be perceived as a modern fitness enhancer, where people can change their body structure according to their requirement. To appeal to the web savvy target audience, the online creative communication uses an effective tool – the font size control – in its interactive banner to demonstrate its range of services catering to varied wants and easily achieves the expected result.