Godrej Appliances has a history of being a socially responsible brand seeking opportunities to give back to society.

Food being one of the major domains for the brand and with a need to refresh recall for their range of Microwaves, we planned a campaign that helped undernourished children in India.

The campaign launched on 14th November (Children’s Day) with a 360 Degree Photo on Facebook that explained the participation to users.

The campaign microsite www.FlauntToFeed.com explained the initiative as well and featured a LIVE counter of all the entries coming in.

We tied up with the FBAI (Food Bloggers Association of India) Awards wherein the campaign reached out to various food bloggers & influencers who later organically contributed to the campaign daily.

Social content included Instagram Stories, engaging GIFs & illustrations through bright, scrumptious food pictures which made sure we connected to all types of foodies using #FlauntToFeed.