Cannes Lions
H&C LEO BURNETT, Beirut / EXOTICA FLOWER SHOP / 2006
Overview
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Outcome
Results were pure emotion, beyond quantitative, bridging between population and army, upon the “Make a Difference” advertising idea of Exotica. More than 1000 congratulatory calls and messages got to Exotica CEO who had to switch off his mobile in order to be able to resume his daily work.
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