We transported the experiences lived by the impromptu stars of our film to the Internet world, inviting users to share it in the social networks:

-A social sharing application which toys with the “High Girl” meme and allows people to share memorable phrases from our featured stars.

-The “Paradise yourself” application which allows users to personalise an image of themselves alongside the stars of the commercial.

To amplify the action we devised a display campaign using both conventional and rich media elements, ambient marketing in the point of sale, guerrilla marketing actions which took paradise to public conveniences as well as mailshots targeted at local Henkel teams, media journalists and bloggers.

•Publication in more than 400 media y blogs around the world

•More than 650 Twitter mentions

•The involvement of local teams exceeded the expectations of the global team to the point that it was decided that during Henkel’s last international convention with top management to place these toilet rolls in every room of the hotel where 500 people were staying.

•Over 8,000,000 views in just over 4 weeks.

•More than 75% saw the video to the end.