ACTIVE UNDERSTANDING

Playing on the fear that parents have of lending their pads to their kids, we used a strong but simple visual showing the screen of their pads broken to remind parents of a common situation... that they would rather avoid.

REAL TIME PERFORMANCE

Following an in depth study we chose the most popular news and TV apps in France (TF1 Canal +, Eurosport, le monde, etc). We linked the visual to key moments throughout the year for parents - back to school (for mums), Christmas holidays (for dads) weekends (for both). In addition an add-in app allowed parents to live a real brand experience showing that the product was not just a toy but a real educational tool and experience for their children.

THE RESULTS(ROI)

The campaign was a total success!

A click rate of 5,06%, over the market average. Over 1.000.000 interactions on the add-in app.

A player rate of 68% for the video. (vs 40% on the average market).

People have adopted the LeapPad and want to know more. 21,000 users of the add-in app have been redirected to the retailers and :Every LeapPad was sold out in one week!

Smart, simple and effective.