We live in a world surrounded by luxury brands. Consumerism is everywhere. But for many, everyday necessities — like food — remain a luxury.To raise awareness and donations for The Greater Chicago Food Depository, we created fake 'luxury' brands based on common food items.

Secondly, we marketed these brands like you would a designer brand. And paid that off with the line, 'Food shouldn’t feel like a luxury.'We launched the campaign during the holiday shopping season when people have traditionally purchased luxury goods for themselves and for others.