Immunity Challenge Concept:The concept is about Internal Power(Immunity & Strength). Each child was given a Chyawanprash super mum slogan contest form. Mothers also have to go through a self-assessment immunity test for kids and score it, which need to be filled in the space provided for the immunity check. Mothers had to write a slogan for Chyawanprash & Immunity; words about"My Immune Family & My Immune India…………………"They have to buy the Chyawanprash pack and attach the label of the Chyawanprash along with the contest form.They have to submit their entries at the drop box in their schools.

Educated 7 lac + kids about immunity benefits.7.5% (56000+) redemption with wrappers. Sampling done and 8% redemption of Chyawan Junior.90% participation from principles and school management.