Recipe Receipt. If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalised recipe on the receipt itself.

The software was installed in around 100 cash registers, at all major supermarkets of the St Marchê chain, for over three months. In the first month alone, the sales increased 44% and thousands of recipes were printed, teaching people how to use Hellmann's to prepare salads, meats, sauces, pastas, and even sandwiches.