It’s Christmas Eve. We open with a girl coming out of a Boticário shop carrying a gift. We see her packing up at home and taking a cab to the airport. The girl catches a flight to Shanghai. In the middle of it, with the gift in her hands, she summons the pilot. When he sees her, he’s moved to tears. In flashback, we see his memories of them both and find out that he is her father. She hugs him and says: “Merry Christmas, daddy.”

Christmas is only special when you’re near someone special.

O Boticário. Life is beautiful.

We found the inspiration for the idea inside our client's stores. We designed a different business card in the shape of a traditional perfume paper tester. The card was given to executives, directors and high employees in a box containing a small bottle of O Boticário's perfume. Before giving the card to someone, the employee had to spray the perfume on the card and, by that, he was repeating a ritual that happens every single day in the stores of O Boticário.

In O Boticário, we believe that beauty is contagious. And that was at happened in our experience with a scented card. The results are hard to put in numbers, but we assure that it changed every business meeting since then. The card was given to 300 high employees, that carried O Boticário's mission in a territory that it were seen like any other company.