In Germany, branded entertainment is permitted since 2010. But this requires labelling the show as an infomercial. However public TV channels are not allowed to broadcast branded entertainment because of public financing.

The Facebook app 'foodsharing' enables users to comment on their friends’ food images with a provocative, personalised call for donations and sensitise them to worldwide hunger - at the only place in the web, where you really feel personally addressed: your own timeline.

Foodsharing spread across Facebook in a very short time. Close to 1,000 members used the app during the first week. And with every day the number of ambassadors for world hunger grows constantly.