Cannes Lions
LOWE GGK , Vienna / CARITAS / 2008
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Dementia is an absolutely low-interesting subject, suffering from repression of the general public. That´s why we let grow old early-deceased famous historic persons inspired of genius, and they are suffering from dementia as a symptom of old age.So we get relevance, impact and sympathy – the basis for successful fundraising for supervised communities where people suffering of dementia have their own space in a sheltered place.Note: Austrians know that the brand name CS is the abbreviation of Caritas Socialis. And the most reputable CS institution is the CS Hospice for incurable cancer patients.