The film is made to look like it’s all been shot in one take. The cuts are seamless and the flow of the film helps to tell the story of the ultra fast career. We follow the boy through his career and the cutting technique leaves the viewer almost as bewildered as the boy himself.

The goal with the launch of the VSeries was to increase sales with 30%; a brave aim.

That ambition was surpassed in the first month, and the campaign was met with a lot of appreciation from the consumers who sent e-mails to PUMA and took Leon to their hearts.