Cannes Lions
DENTSU, Tokyo / ORIENTAL LAND CO. / 2007
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Tower of Terror is a newly built, Tokyo DisneySea attraction which Guests can experience both through the internet and on the ride itself.Mystery gives rise to mystery as the disparate threads of the story come slowly together. However, the answer to the riddle will not become apparent without a ride on the “Tower of Terror.”This was the setting for the campaign that launched the new Tokyo DisneySea attraction, Tower of Terror. The campaign was developed across multiple media in order to heighten anticipation for the attraction’s opening.username = totpassword = 1899
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