Our YouTube channel ‘Bi Haller Deneysel’, acclaimed for its "first try" videos, has started working on Media Markt's brief. At the end of this study, a football match idea, which included both entertainment and electronic products, was born. The fundamental creative idea intended to provide an experience that would be of interest to a target audience closely related to technology and proud of knowing about the latest technology. A non-virtual football game where the physical players can see themselves through virtual reality goggles!

In order to create the idea of being the hero of the game, the players were planned to go out on the football field with virtual reality glasses and watch the game through virtual reality glasses.

Through VR glasses, smartphones and live broadcasts, the players would be able to see a bird's-eye view of themselves and try to continue the game by following this video.

For this experience to work perfectly, we started by performing technical tests. After the tests, preparations were started. When the shooting day came, the first step was to search for customers at the Media Markt store who wanted to participate in this interesting experiment. Together with 4 Media Markt customers who signed up for the offer, we went to the location where this unforgettable experience was going to take place.

After 3 hours of preliminary work, the team was ready to go out on the field! From the moment the match started, the camera shot the players' enjoyable experience from different angles for 2 hours. After the 2-hour shoot, in a 12-hour post-production period, the funniest moments of the match were brought together to finalize the video.

And the D-day! On January 20th at 17.00, the video met with viewers on Facebook and YouTube channels.

The project received 500,000 views in the social media channels of Bi Haller Deneysel and Media. It got 3,000 likes. Attracting the attention of the largest Facebook pages that broadcast online videos, the video was also shared on those pages (Cezmi Kalorifer, BAHO, etc.) and reached 1.2 million views on those pages. Some other official Media Markt pages in European countries that showed interest in this project of Media Markt Turkey have also shared the video with subtitles. The video quickly became viral. Out of the people who watched the video on Bi Haller Deneysel's Youtube and Facebook pages, 74% were male, 66% were between the ages of 18-35, and 10% were between the ages of 35-44.