Cannes Lions

FOOTBALL SHOE

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2010

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Overview

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As anticipation for the biggest football tournament of the year heats up, Nike releases the Mercurial Vapor Superfly II, a football boot with adaptive studs which extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. The result is a boot that enables greater speed in all directions and in all conditions.

The viral, shot by Edouard Salier, features FC Barcelona’s Zlatan Ibrahimovic and takes the viewer into a fantastical world where a mechanical pitch tests Zlatan’s speed to extraordinary extremes. As Zlatan glides past oncoming defenders, the pitch changes its surface and weather conditions at breakneck speeds as it continues to challenge Zlatan’s drive to goal. Unfazed by the terrain, Zlatan powers his way past defenders as his boots quickly adapt, grip the ground and accelerate towards victory.The Mercurial Vapor Superfly II continues to define and reinforce Nike’s commitment to developing football boots that provide stability and power for the ultimate athletic physical performance.

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