The media team:Developed the digital media, creative and communication strategy, selecting and co-ordinating the 'best in class' creative and technology companies to produce the online creative, games and website.Negotiated content partnership deals with Rough Guides and various sport sites to provide dynamic content, to bring to life the microsite and facilitate the football fans' 'journey' requirements, by providing Football focused travel guides.Designed a media strategy, which would most effectively utilise a limited budget. A strict timeline was employed, where inventory would only run the evening before, day of and day after a match and at set times during the day, i.e. match evenings, lunch time, morning coffee break periods.