The positioning of the Golf R32 as a 'high-tech vehicle with high-quality equipment' calls for consistent, focused handling of the subjects of sportiness and full equipment.The objective is to assist the image transfer to the production models through the sporty, high-quality character of an emotional campaign.In this case it was important to achieve what is for the user a clearly recognisable link with the motif of the classic campaign in order to produce the necessary recognition value. The user is welcomed with the classic motif in the banner, and finds this - in animated form, with a pleasant musical background - in the introduction.To enable the vehicle to be experience even more intensively by the senses, the agency came up with a special feature: the user has the chance to experience a primary feature of the vehicle with a further sense, by virtually actuating the accelerator pedal of the R32 and pushing the engine to its limits.The Golf R32 Emo site can be found at http://www.volkswagen.de/golf/r32.htm. The automatic link to the showroom site, which opens in the background, provides the user with expert and informative additional information about the entire Volkswagen Golf car world.