To promote the pet insurance, we created a series of prints playfully showcasing the wide range of accidents that it covers. The Encyclopaedia of Endangered Breeds.

By adding a single word to existing breed names, we created new breeds that described the potential risks that a pet can encounter. The new breeds were depicted using a hand crafted illustration style inspired by old Czech science encyclopaedias.

The ads were met with positive reactions from pet lovers and helped increase awareness of the new product.