Cannes Lions
SANCHO BBDO, Bogota / ALMACENES EXITO / 2012
Overview
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Credits
Outcome
58% of the people that received the mail uploaded at least one picture. The tag received more than 100 pictures during the first week. By the end of the month, it was more than 400. One useruploaded 123 pictures. Even though the promotion only lasted a month, people are still uploading pictures on the hashtag.
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