People often assume that the big global challenges like inequality and access to water must be tackled by governments, corporations and other organizations, forgetting that the people who live closest to the problems are best placed to find solutions.

To empower those people, Hyundai created a first-of-its-kind partnership between a UN agency and a private corporation with two objectives in mind: to raise awareness of sustainability challenges on the ground, but also to accelerate cooperation between innovators, Hyundai engineers and UNDP experts.

Hyundai has developed a multi-platform ecosystem that highlights sustainability solutions from local innovators around the world while giving them unprecedented access to the UNDP network.

Narrated by actress Daisy Ridley, For Tomorrow is a 72-minute documentary making the case for community innovation as a way to forge a better, more inclusive future for all. From a self-taught engineer who built a solar-powered car to a young woman with a disability fighting for accessibility, the people featured in the film are finding real solutions to our world’s most pressing problems, driven by collective and personal struggles

Drawing on genuine human stories, the film proves that anyone can make a difference if they are dedicated. To support our grassroots innovators, the film enlists the voice of various experts from Hyundai and UNDP, as well as specialists like Isabel Guerrero (former Vice-President at the World Bank)​​, Anil Gupta (founder of India’s Honey Bee Network) and Gitanjali Rao (inventor, scientist, activist and Forbes’ 30 Under 30).

Sustainability challenges are complex for the general public to grasp. So how do we turn a complicated, increasingly anxiety-inducing topic into a powerful, compelling story filled with hope? With a feature documentary shining a light on the stories of grassroots innovators on the ground, often overlooked.

In order to reach not only grassroots innovators who might bring their solutions to the platform but everyone with a stake in the future, it is critical that For Tomorrow be a human story. That story is the potential inherent in us all, and the force with which inspiration and necessity can fire it into action. Documentary films are one of the best ways to tell overlooked narratives and generate awareness among a wider audience. They are also a trusty source of information, inspiration and entertainment.

The movie premiered during the week of the 2022 United Nations General Assembly in New York City and was attended by UN dignitaries, who have since taken the film back to communities around the world to educate audiences about the power of innovation.

This film and the campaign supporting it have so far generated more than 260 million total impressions, including 348,756 views on YouTube. On Amazon, it generated a high volume of minutes watched, demonstrating an interest for branded content in a non-branded entertainment environment. The promotional campaign featuring K-Pop superstars BTS generated 1 million views in less than a week on YouTube. The overall result is an impressive 36.9 million organic impressions. Moreover, the film has been an official selection at more than a dozen international film festivals, winning ten major awards.