Create the next 'Ring' - a film so mysterious and frightening that it stirs intrigue about the game Forbidden Siren. A film so weird that it creates demand for itself in the gaming world and drives people to a website to find out more.

The campaign was successfully integrated. The print and viral successfully drove people to the Forbidden Siren website, with 200,000 people accessing the site by typing the URL directly into their browsers rather than through links from other websites. The jp-kyoya website was also in the top 10 referring websites, beating playstation.com.The activity helped us exceed our sales targets, as we ultimately sold 103,000 copies of the game.