Cannes Lions

Ford Assistance 24hrs

GTB BRASIL, Sao Paulo / FORD / 2017

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Roads connect Brazil. The whole family waits for vacation or holidays to take to the road and go on a trip. But as we know, accidents can happen.

These print ads were created in order to convince Ford drivers that they can always count on Ford Assistance 24hrs, especially if any small accidents happen during family vacation.

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