Cannes Lions
BASSAT OGILVY GROUP, Madrid / FORD / 2009
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A couple of workmen are sticking the last sheets of a large poster advertising the new deal on the Ford C-Max. When they have finished the job, instead of collecting their tools and moving on, they go back to the beginning of the poster and start sticking the first sheets of another brand’s poster advertising a different product. And, frankly, at the rate the cars are going to sell at that price, the offer won’t last long.
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