Cannes Lions

FORD CHRISTMAS GREETINGS

WUNDERMAN, Madrid / FORD / 2005

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Before you see it, I want to recount the 'filming diary'.

Agency kitchen, Day 1: Christmas spirit is high. The movie should have a lot of big snowflakes. Paco prefers Christmas trees and bright decorations.

Agency kitchen, Day 2: Christmas spirit is low. Idea: Santa Claus kidnapped by a Ninja, kids trying to rescue him. Paco looked puzzled, asked me to look for another illustrator.

Agency kitchen, Day 3: Illusion is high. We will be the main characters ourselves. A boy and girl due to minority quota. Paco asked me how I would like my skirt. We got carried away.

More than 3,000 people saw our story, with an average of 300% emails resent.

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