Cannes Lions
JWT, Dearborn / FORD / 2005
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Description
The Flash-based introduction to the 2005 Ford Super Duty preview site made it perfectly clear to visitors that the redesigned 2005 Super Duty - the standard-bearer for the Buillt Ford Tough - wasn't a truck to be toyed with. The ominous sound production and the deceptively-complex execution of lifelike smoke billowing from Ford's classic Blue Oval allowed us to create a dramatic and foreboding awe that perfectly complemented the essence of this bigger, bolder, tougher than ever version of the great American truck. And once vistors got a glimpse of the "Beast", they stuck around to dive into the kind of content that the hard-working men and women who drive Super Duty demand when they're considering a purchase that impacts their bottom-line.
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