Create an iPad version of the printed BMW Magazine containing additional features.

The general design directive for the iPad version was of course set by the printed issue of the BMW Magazine, which was designed by us as well.Based on the print layout we took full advantage of the iPad’s multimedia features, creating a unique magazine, that comes alive with stunning visual effects and interesting sounds.

This App did great in the German Appstore, reaching position 12 in the overall charts and claiming the second spot of the Lifestyle charts without being advertised by BMW at all.