We became the production team and partnered with designboom (established creative-design community) to execute the Digital Art concept and event.Artists registered concepts online with six finalists short-listed by an influential jury. Artists work was physically built, showcased & amplified by our team during the centre openings with live voting mechanisms. The winning entry was displayed at the Geneva Motor Show, an institution that could do with a little flair.The combination of partners made this as good as it could be – designboom provided credibility and PR, MSN developed an online editorial hub using their Deep Zoom galleries and created a dedicated website with editorial articles to drive traffic and interest. In addition they provided interactive technologies for the live event, including Kinect & Surface 2. A Blogger Outreach and video-seeding programme worked alongside a ‘conversations overheard’ influencer print campaign to recruit additional artists for the competition.

The first Digital Art competition received over 500 Artist registrations & quality submissions from across 23 countries. €30k investment in 5 months, delivered over 9M visitors and interactions.

Across the first 5 centre opening events, our 1,400 guest headcount smashed expectations; our journalist attendance was up by 9 times previous events and we have another 10 openings already confirmed for the rest of 2012. More importantly, we has generated over 2,000 new hot leads for the dealers.This is just the beginning of our sally into Visual Arts. The second Digital Art competition has just launched. Our legacy starts here.