To inspire current Ford customers to upgrade to a brand new car.

Our insight: there’s something wonderful about all things ‘new’. So our pack features a beautifully produced booklet that showcases the best of those new things we experience every day – from opening a new jar of coffee to handling a freshly minted coin. But the best feeling of all? Buying a new Ford.

This Momentum pilot campaign has delivered a buy rate lift between recipients and control group of 21.5%.This lift will translate to a 1% real improvement in loyalty.