The campaign began by seeding #IfYouLoveMe, encouraging couples to give each other challenges to prove of her/his love. The first couple challenging each other with lovers of popular TV series Kiraz Mevsimi and we took place in the series more.

While the TV integration was happening, the famous couple tweeted that challenge as well. Brave sweethearts followed them and challenged each other too.

Heavily paid social and digital ads rolled out to drive more people into the conversations and hashtag reached young sweethearts every corner of the digital world and conversation growed and growed.

The strength of results amazed everyone, and most of all, the client in just 14 days:

#IfYouLoveMe hashtag was used in 156.400 contents.

Although it is not the flagship of our campaign, our website has been visited by over 200.000 users in 2 weeks without any paid traffic support.

Over 12.000 people challenged their sweathearts with a hashtag #IfYouLoveMe on the micro site.

We reached over 6 million people via owned channels and 10 million people by online channels in such a short time and raise awareness about Ford Fiesta Red & Black.

During the campaign we had almost any negative comment from the followers on social media.