Cannes Lions

FORD FREESTYLE

JWT, Dearborn / FORD / 2005

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Overview

Description

The Freestyle Mix module uses the universal language of music to help create a memorable association with the vehicle's notable product attributes. There are two main sections, one that contains all the product attributes and one that contains the Freestyle Mixer. The module is totally integrated with the national broadcast spots, even using the same music as the Mixer. Visitors to the minisite interact with the product attributes and are entertained by background music/effects associated with the sites information. When they visit the Mixer to create their personal mix, the music/effects reappear to be used as the basis for creating the individual Freestyle Music mixes. The mixes can be saved and a Tell A Friend function invites others to "come listen to my Freestyle Mix."

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