Cannes Lions
PERFECT FOOLS, Stockholm / FORD / 2007
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The Reach Higher site showcases Lincoln's three new luxury vehicles: the 2007 Lincoln MKX, 2007 Lincoln MKZ, and 2007 Lincoln Navigator. It also gives a preview of the 2008 Lincoln MKX full-size luxury sedan. Loaded with rich, detailed 3D animation sequences set to an original stereo soundtrack, the Lincoln Reach Higher site is designed to capture visitors' imaginations and give them the sense that they can almost reach out and touch the vehicles.
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