Cannes Lions

FORD LINCOLN

PERFECT FOOLS, Stockholm / FORD / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

The Reach Higher site showcases Lincoln's three new luxury vehicles: the 2007 Lincoln MKX, 2007 Lincoln MKZ, and 2007 Lincoln Navigator. It also gives a preview of the 2008 Lincoln MKX full-size luxury sedan. Loaded with rich, detailed 3D animation sequences set to an original stereo soundtrack, the Lincoln Reach Higher site is designed to capture visitors' imaginations and give them the sense that they can almost reach out and touch the vehicles.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Make It Visible

VMLY&R, London

Make It Visible

2023, FORD

(opens in a new tab)